This course majors on the development of an understanding of operations in sales management and marketing. It is also designed to reflect the current and future needs f employees and employers.

Our Vision

To make sure that the Sale and Marketing Industry is at the required level and delivers maximum profit to the country.



This course contains these units:

  1. Principles and Practice of Selling.
  2. Principles and Practice of Marketing.
  3. Economics.
  4. Entrepreneurship Education.
  5. Information and Information Technology.
  6. KNEC Exams(Module I)


This module will contain the following units:

  1. International Marketing and Marketing Planning.
  2. Principles and Practice of Management.
  3. Marketing Research.
  4. Project.
  5. KNEC Exams(Module II)

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